Chanel has given us a perfect preview of a forthcoming project starring Cara Delevingne and Pharrell Williams. The pair feature in a film directed by creative director of Chanel, Karl Lagerfeld.
The film, Reincarnation, will pay homage to the iconic Chanel jacket and is set to an original song composed and performed by Williams, CC The World. Both the singer and the model will also appear in the accompanying campaign imagery for the Metiers d’Art collection.
The film follows Gabrielle Chaplin as she reprises her role as Coco Chanel. While on holiday at an Austrian resort, she is inspired by the outfit worn by her elevatory operator (Pharrell), which eventually becomes the iconic Chanel jacket. Pharrell and Delevingne travel back in time to play an Austrian emperor and his queen .A dream sequence ensues as Pharrell and Delevingne come to life from paintings of Franz Joseph I, the Emperor of Austria and Empress Elisabeth “Sisi” and perform a moonlit waltz to “CC The World”.
“It was time to show the origins of the Chanel jacket, inspired by the one worn by the lift attendant in a hotel near Salzburg in the 1950s,” says Lagerfeld. “Reincarnation is the story of a lift attendant’s jacket being reincarnated as a timeless piece of women’s wear.”
See the short film here: