(Images: Instagram/Rihanna)
Rihanna has jumped onto the marketing-your-own-music-video bandwagon, and nailed it. July 2 2015 is going to be AH-MAH-ZING! Reason? RiRi will be blessing us with her new music video for BBHMM.
Our fave bad gal RIH-minded everyone about the video by announcing its première on Saturday with an IG vid warning her followers that there will most certainly be language, nudity and violence present in the vid. (Did we expect anything less from RiRi?)
Better yet, on Sunday 28 June, Rihanna previewed the video after throwing money at a stagehand’s face. We can’t explain it, you just have to see it – it’s kinda epic: