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A+E Networks has announced a multimedia partnership between entertainment channel brand Lifetime and 1st for Women Insurance for Four Weddings South Africa. It incorporates the elements that have made the Four Weddings format an international success but with an added local flavour.
If you’re not a reality TV junkie like us, then we need to break down why Four Weddings coming to SA is a super big deal.
It’s about four brides who agree to be guests at one another’s weddings and ultimately judge which is best. It’s a similar format to Come Dine with Me, but so much better!
Viewers can expect a unique range of cultural diversity, dynamic landscapes and delicious cuisine. From naked brides to biker brides, and from Zulu brides to Tswana brides, a broad spectrum of emotions, relationships and local traditions are brought to life as the series follows four brides as they attend each other’s special wedding day.
The winning bride, who scores the highest marks for dress, venue, food and overall experience, will go on an all-expenses-paid honeymoon of a lifetime.
Announcing the partnership, Anthea Petersen, Regional Director, Africa A+E Networks, said: “Lifetime is the entertainment destination for women in Africa with high-quality programming packed with powerful stories and passionate people. There are strong brand value synergies between Lifetime and 1st for Women, so I couldn’t think of a better partnership for Four Weddings SA, our first local commission for Lifetime in Africa.”
Four Weddings SA premières on Lifetime in Africa on October 16.