(Image: Instagram/KendallJenner)
Kendall Jenner is starring as Rosie the Riveter in the new Rock The Vote, an ad campaign that encourages young people in the USA to vote.
Quick history lesson here: Rosie the Riveter is commonly used as a symbol of feminism and women’s economic power. She represents American women who worked in factories and the likes during WWII when the men went to war.
Equality. The only way to get it is to vote. Join me & register w/ @RockTheVote at https://t.co/YhdhrVgE0E pic.twitter.com/aaC1JgSDnv
— Kendall Jenner (@KendallJenner) February 9, 2016
We know what you’re thinking… Kendall Jenner is not the first person who comes to mind when you think of politics. But if there’s one thing the model-of-the-moment can do, it’s influence the youth, which essentially makes her the perfect candidate for this campaign, don’t you think?
In a statement to Refinery29, the organisation reveals that: “Styling [Jenner] as Rosie the Riveter was a great way to share Rosie’s story and values with younger generations,” Rock the Vote told Refinery29. “Rosie stands for things that are still relatable to women today – gender equality and wage equality are issues that are critical to women who will vote in this year’s presidential election.”
Watch the video, here: