Attention Capetonians: The exciting new Puma Select pop-up store is heading your way!
Puma is adding to the Mother City’s creative energy for World Design Capital 2014 by launching its first pop-up store. Showcasing collaborations with influential creatives, streetwear labels and fashion houses, the store’s opening night promises live performances from Das Kapital, Leechi, RVWR and Relative Two.
Puma Select will run for a year and feature streetwear and fashion collections by the likes of Alexander McQueen by Puma, MMQ (Machts Mit Qualitat) and Miharayashuhiro by Puma. The Puma X Ronnie Fieg “Disc Blaze Coat of Arms” is one of the standout collabs exclusive to Puma Select. New Yorker Ronnie Fieg is a globally recognised sneakerhead, and the Disc Blaze is Fieg’s twist on one of his all-time favourite sneaker silhouettes from the 1990s.
When? March 6 2014
Where? 137 Bree Street, Cape Town
(The opening forms part of the First Thursdays Initiative)
Tweet: A photograph of Puma Select with
#PUMASELECT, and the bartender will give you a complimentary beer.
See you there!
Puma sat down with the pop-up store’s designers, Adam Brinkworth and Ben Wilson, to chat about their inspiration for Puma Select. Watch the interview here: