Let’s not lie – we are obsessed with Snapchat! Those filters are life, and thanks to celebs like Kylie Jenner, who has helped popularise the app, those flower crowns and doggy faces are now being seen on all social media platforms. One of the best things about Snap was the simplicity and authenticity of it – you post your story as something happens and then it gets deleted after 24 hours.
Alas, bad news on the Snap front you guys… thanks to a new algorithmic change, Snapchat has now rolled out “Memories” (like the “see your memories today” on FB), which is allowing you to save your pics within the app, as well as upload your old pics and vids to your story. We think this will destroy the best things about Snapchat – the rawness and realness (albeit with filters). What makes Snapchat different from Instagram or Facebook now?
The other factor that made Snapchat fun and exciting was the feeling of not missing out on what the people you follow are doing – Kourtney in Miami or those adorable snaps of North, seeing what my friends’ opinions are on current events.
Computer website Gizmodo best describes our feelings: “Stories [RN] are spontaneous. They feature a cute dog you saw walking down the street, or some blurry footage from a drunken night out. Now, people are going to upload only the best, most polished snaps to their story.”
According to the site, the reason for this change is *dum dum dum* advertising. “With the ability to upload more content to stories, Snapchat will now have more surface area to show more ads. Dumbass attempts to increase ad revenue has helped screw a lot of other once great tech products, so the ruin of Snapchat was always inevitable. The company actually broke from the ephemeral model three years ago, when it started selling replays for $1,” continues Gizmodo.
And so, we say farewell to the enthralling essence of yet another magical app.
Make sure to #GoGetYourGrazi, turn straight to page 38 of the issue and read Sandiso Ngubane’s article on how Snapchat is changing the influencer and media game.