Mugg & Bean is hosting its annual Cupcakes 4 Kids with Cancer initiative on September 1.
The initiative is in support of the Cupcakes of Hope association, which aims to create and raise awareness around children with cancer, informing people of the early warning signs associated with the disease, and raising funds for families in need of medical assistance.
Mugg & Bean has been a proud supporter of Cupcake for Kids with Cancer since 2011, “Each of our 190 restaurants nationwide will donate all proceeds generated from the cupcake sales to raise funds that will help pay for expensive treatments, and assist in improving the general well-being of the affected families,” says Lee-ann Cullingworth, marketing executive for Mugg & Bean.
We spoke to Lee-ann to find out more about the initiative:
How did the annual Mugg & Bean Cupcakes 4 Kids with Cancer initiative come to be?
Cupcakes 4 Kids with Cancer is an initiative that helps change the lives of children living with cancer through their love of baking. Mugg & Bean shares this love for baking, and with our shared passion a relationship was born that makes a difference with the proceeds of every single cupcake sold in a Mugg & Bean being donated to this cause.
What personal meaning does this initiative and month hold for you?
This initiative has so much love and meaning behind it from every single cupcake that has been made to every Mugg & Bean restaurant that gets involved; it truly is a special month where we are united to raise money for children with cancer and raise awareness around early detection that can ultimately save lives.
The initiative will kick off on International Cupcake for Breakfast Day on Thursday September 1, at the start of International Childhood Cancer Awareness month.
To support Cupcakes 4 Kids with Cancer, enjoy your lemon meringue cupcake #CupcakeForMyHero, upload your picture of support, wear your gold ribbon and spread the generosity by donating to the cause.
Show further support by uploading a picture that displays their cancer hero’s name written on one hand and a cupcake in the other, also using the hashtag #CupcakeForMyHero