This morning, news broke that one of our favourite brands, H&M, will be partnering with Coachella on a line of Boho-chic festival clothing under the label, H&M Loves Coachella! (We’ve always had serious FOMO for Coachella, but the FOMO is more real now than ever!).
This year marks the 6th consecutive year that H&M will serve as a sponsor for this massive music festival, but this will be the first time that this Swedish retail giant will be collaborating a collection with Coachella.
From what we see, the line is what festival fashion dreams are made of and is reportedly complete with tunics, cutoffs, crop tops and rompers in desert-friendly fabrics like fringe, lace and denim in their typical price range. The collection will launch on 19 March in North America and 26 March worldwide. Oh, and did we mention that there will also be a pop-up shop on the festive grounds?
With H&M reportedly set to launch in SA mid Feb, we are praying to the fashion gods that if we can’t be at Coachella dressed HTT (head-to-toe) in H&M, can we at least console ourselves with some serious H&M clothing?
