Mecer Maybelline Make-Over Collaboration, where technology truly meets style, introcduces Mecerlline.
Mecer and Maybelline have joined forces to launch their new “Mecerlline” campaign with the Mecer Smartlife tablet.
The colaboration was launched with an event at 10 on Bompas, featuring Mabale Maloi as MC and Aki Anastasiou as guest speaker. Guests were pampered with free manicures and make-up makeovers with Maybelline. And boy, did all the glamorous ladies look like real celebs! Aki even joined in the fun, painting his nails and getting some mascara – much to his daughter’s dismay!
In the build up to this launch, the overwhelming response to the ‘Mecerlline’ social media campaign only served as further proof of the prevalence and influence of female consumers in the tech and social media space. Be it work related, family-orientated or consumer influenced, women have fast become leading technology consumers.
“Women are naturally strong communicators, which is why social media has become such an important part of our lives. It helps us connect with friends and family, but also keeps us up to date with the latest beauty trends and news. This is why Maybelline has a very strategic focus on shareable, snackable content for women,” said Amanda Sevasti, Head of Social Media at NATIVE VML (Maybelline’s digital agency).
As Aki so appropriately explained, “technology these days are male centred and Maybelline and Mercer are changing that”.
